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Social Media Assessment B presented by: Natasha (3852583) and Sidrah (3824519)

What is Facebook?

Facebook is known as a free social networking website. Facebook members put together their own profile that lets them post photos, send public and private messages, list their interests and build a directory of friends

Company’s Overview

‘Facebook’s mission is to give people the power to share and make the world more open and connected’.

Millions of people use Facebook every day to keep up with friends upload an unlimited number of photos, share links and videos, and learn more about the people they meet. – This is an official page on Facebook Writers have created about Facebook and any relevant information or  new features in regards to Facebook are updated on daily basis on this page.

History of Facebook

The Founder of Facebook

A psychology student at Harvard University, Mark Zuckerberg aged 23 created Facebook while studying in 2004. This was one of his many social networking website developments. A past networking website named ‘Facemash’ that he and his friends had created allowed his fellow students to become users  on the site and view faces of people at the university, where users could rate ‘Hot’ or ‘Not’ on others attractiveness. Facemash was created in October, 2003 and was closed a few days after by Harvard execs due to violation of individual’s privacy, as student photos were used.

This is when Mark Zuckerber relaunched the new website. Soon after creating ‘’ controversy surrounding the website began, Mark Zuckerberg was accused by three fellow Harvard students of replicating their ideas which were intended for another social network website called HarvardConnection. A lawsuit was filed against Zuckerberg, however the issue was resolved outside of court.Mark Zuckerberg’s creation of made him the world’s youngest multi-billionaire.

Development of Facebook

As soon as Facebook had been created 1,200 Harvard students had signed up for ‘’, and a month later more thanhalf of the undergraduate population had signed up. The Social Network was soon extended to all Universities in America.

In August 2005 ‘’ was purchased for $200,000 by Sean Parker’s company, also the founder of Napster. The company renamed the website settling with’’, furthermore they allowed any high schools from the US to sign up for Facebook, and eventually began to extend it outside of America.From September 2006 onwards, the network was accessible to anyone with a registered email address. The site today still remains free to join for anyone.

In Mid 2007 major developments were made to the Facebook site. A host of new feature were announced. This website became extremely popular in a short period of time. Only a few years later Facebook consisted of 30 million users around the world and now is known as one of the greatest and largest social networking sites in history.

Much of the existing academic research on Facebook has focused on identity presentation and privacy concerns. Looking at the amount of information Facebook participants provide about themselves. The relatively open nature of the information and the lack of privacy controls enacted by the users, suggest that users may be putting themselves at risk both offline (e.g., stalking) and online (e.g., identify theft). Other recent Facebook research examines students relationship between profile structure and friendships. (Lampe, Ellison, &Steinfield, 2006).

This is a brief video of how Facebook works and what it can be used for –

Adoption of Facebook

Facebook is one of the fastest growing social networking websites, it has influenced the life of individuals immensely and has changed the way we communicate, work, the way we make friends and etc. Facebook’s effects are much vaster than any other social networking site.
The invention of Facebook has made it easier to keep up with your friend’s activities and how their day is going. People are creative with Facebook and use it for different purposes such as advertisements, business, networking, etc. People are now using Facebook to help them find their real parents. Adopted children are using Facebook as an outlet to finding their birth parents.

There are many avenues by which any content can be communicated to users. For example other website owners can add a link to their own site on Facebook. Furthermore big or Small Businesses can advertise their commercials on Facebook, as well as communicating and connecting to their customers.

These are 2 examples in the way business owners, or Proffesionals are advertising through Facebook.

A 2008 study revealed that 69% of buyers use social media to assist them in business development and decision making. Social media marketing use Facebook as an effective way to communicate about their products and services. Over the past 12 months, the proportion of Facebook ad budgets allocated to “social ads” has increased from 5% in March 2011, to 23% in March 2012.

Facebook is also beneficial in gaining knowledge on different information. It helps students or anyone regulate information through different sources such as Wikipedia.

Facebook and other Social Media

Facebook and twitter are both the two main social networking sites within social media. Facebook connects one another and keeps us up to date with what is happening in our social circles.  Twitter is described as an “information network”, whereas Facebook is
described as a social network. These two networks a
re used for different purposes. On Facebook we are able to see information of our friends that they share and similarly they can see your information in return. Twitter does not share the same content as it is quite different. On Twitter you are able to choose what you want to share with others and you are not obliged to follow others who are following you.

Facebook is essential for keeping in contact with friends and family and others you have mutual friends with. Furthermore it allows us to see the social information such as photos, birthdays, upcoming events and relationship changes. On the contrary, other social networking websites provide users constantly with information from organisations and matters around the world.

Facebook has affected society in numerous ways. Many users rely on Facebook to communicate with their friends. Facebook’s social environment allows other users information to be updated regularly. Other social networking sites such as MyCyberSpace, Xanga, LiveJournal and etc allow users to create profiles like Facebook profiles, however only Facebook settings  can be organised in deeply manners separating family friends, others and further categories you wish to personalise. This gives users the power to share what they like with who they like.

Each social networking site has its different purposes and it is used differently by each user. There is no saying that one network is technically better than another. This merely depends on the features you want to use. For instance, Facebook is more suitable for college students connecting with peers and allows for more privacy, whereas Myspace is suitable for those who love music.

Features of Facebook

Facebook has many features that allow users to always be up to date with latest apps, news, games and etc. These features have continued develop since 2007.  – This is an official page on Facebook that gives all information in regards to any new or old features on Facebook.

This is a list of features that can be found on Facebook. Basic features include friend networking with others and posting on a Wall or commenting on pictures. Publisher is the main feature to post information and messages which appear on the user’s own Wall, their friend’s Walls as well as the News Feed on the Home page. For the user there is a 420 character limit, with a 1000 character limit when posting on a friend’s Wall.

The news feed is perhaps the most important element of Facebook, as it reveals any kind of information you or a friend updates, being able to connect the entire network of friends or any of the users.

The check-in feature allows users to check into locations they are at and tag the people who they are with. This will show the exact name and location of the users check in location.

People use Facebook to check into place and share what they are doing with friends. Based on this activity here are some of the most social cities and most popular landmarks.

Users on Facebook can now give gifts to friends, post free classified advertisements and even develop their own applications.

Facebook features allows  you to tag other users into photos, videos, posts and etc.

There are both positives and negatives feature Facebook consists of. This video gives an example of how Facebook can be utilized and the affect it could have on the users.

The like button allows users to share interests in a quick manner on Facebook with other users. This enables all the users to connect with one another by sharing the same opinions on things they like.

Facebook offers many online games for users to play. These games can be played on a computer or can be downloaded as applications on the phone. The games also allow you to compete against other friends and compare scores.

 Growth of Facebook

The social networking of Facebook is exceeding immensely in the networking aspect.  Reaching 25 million users in a short period of time and growing an approximate rate of 1 million users a day, Facebook has definitely set the bar high, for any other social networking websites.

  • The site’s growth is around 3% per week, which equates to 100,000 new users per day.
  • 50% of registered users visit the site every day.
  • The site attracts 40 billion page views per month, which equates to an average of 50 pages per user, per day.
  • Facebook is frequented by 400 thousand individuals a month.
  • A January 2009 study ranked Facebook as the most used social networking service by worldwide monthly active users. Facebook has turned into a national obsession around the world, with  users always using Facebook to  do many things on every day basis. It has been estimated that Facebook has 138.9 million monthly.  However, Facebook’s market growth started to stall in some regions, with the site losing 7 million active users in the United States and Canada in May 2011.

    Since September 2012, Facebook has over one billion active users, more than half of them using Facebook on a mobile device.

    The latest figures shows that Facebook grew by 32% between 2008 and 2009 and is the most engaged social network in Australia. Over 6.4 Million Australian use Facebook, which represent a huge 38.48% of the Australian online population and 2.46% of the global audience.


                                                                                            Top 10 Facebook User Population 

    1. United States 79,983,760
    2. United Kingdom 19,592,800
    3. Turkey 12,451,320
    4. Canada 12,111,720
    5. France 11,657,180
    6. Italy 10,652,960
    7. Indonesia 8,175,600
    8. Australia 6,439,980
    9. Spain 6,284,120
    10. Colombia 5,970,040 – Aug 09

    The Australian Facebook population is made of 55.6% of female and 44% of Male.
    Facebook remains a generation Y social network. The biggest segment is the 26-34 years old with 29.3% followed by the 18-25 with 265

    Discussion Question

    Why do you think Facebook users are increasing rapidly compared to any other Social Networking Website?


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